Anthony Prusich


Any of this sound like you?

Working on bleeding edge technology in a constantly evolving industry dealing with never ending ambiguity?

Have a fully remote global team who all have different personalities, skills and styles?

Trying to ship quality digital products and experiences under these circumstances?

My creativity is best expressed in creating order and optimizing efficiency in this space. I'm highly adaptable, transparent and collaborative.


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My passion is navigating the future of work with the future of the digital world.


Wednesday Studio

Wednesday Studio, based in Brooklyn, is a creative agency specializing in branding, strategy, product and web design/development. We guide clients through a comprehensive brand strategy process that helps them define their mission, vision, and target audiences. 

Through collaborative workshops, we uncover core brand values, clarify positioning within the market, and craft verbal identities that articulate a clear and compelling story. This strategic foundation informs all creative outputs, ensuring consistency and resonance across every touchpoint. 

We also support clients with go-to-market strategies for product, brand, and token launches, providing actionable roadmaps for success.

In my role, I lead business development and manage our sales pipeline to secure exciting new opportunities. I manage billing schedules and payment processes for both clients and team members. 

At the same time I have established processes that allow our globally distributed teams to collaborate asynchronously while delivering high-quality work. 

I manage all of our projects from start to finish, ensuring smooth delivery of digital products, immersive experiences, in-person events and brand development. By combining strategic oversight with operational excellence, I help Wednesday Studio consistently exceed client expectations.

Clients include: Polygon, Zora, Polymarket, Chaos Labs, EigenLabs, Coinlist, ZkNation, and many more.

Business Development
Financial Management
Resource Management
Operational Oversight
Client Relationship Management



[ Ledger ] Market

[ Ledger ] Market is the most secure platform for artists and brands to release NFTs. I ensured we delivered the best experience for holders, artists, brand and the overall Web3 community. We started by creating a dynamic visual identity centered around a generative typeface that regnerates with every new block on the Ethereum chain.

I led the full product life cycle of the minting platform including the front-end, smart contract, metadata, clear signing, alllowlist and analytics in collaboration with the design and engineering team.

I also led the go to market plan, which included a design system for social and motion templates to guide experiential and out of home campaign elements including a times squre billboard.

Ledger Market was announced at Ledger Op3n at NFT NYC in June 2022 and the genesis mint sold out in 24 hours, with the collection trending #1 on OpenSea generating 3,000 ETH ($4.3M USD) from the primary sale.


Project Management
Product Management
Technology Integration
GTM Production 
Client Communications


Terminal 27

Terminal 27 is an all-in-one luxury boutique, Japanese coffee house, gallery, and creative community based in Los Angeles.

I led the creation of a new visual identity for Terminal, and the development of the first fully Web3-enabled fashion and culture e-commerce platform. The experience token gated specific products that were managed in Shopify, events and exclusive physically redeemable digital collectible drops.

Users could securely sign in or sign up by connecting their Ethereum wallet to the site, allowing them to manage their account, check their orders, sign up for events, and gain access to exclusive content.

The site won ecommerce site of the day, site of the month and is nominated for ecommerce site of the year on Awwwards.com


Project Delivery
Data Migration
Smart Contract Development
Brand and Visual Identity
Out of Home Production
Client Communications



Look Again

Look Again was an internal product we developed to signal to the web3 space. It was a daily puzzle and art project. The game is a 24 hour daily on-chain visual puzzle that tests user’s cultural fluency in art and internet culture. 

Every 24 hours a new puzzle is published where anyone can try to guess the solution. Puzzles are made up of exactly two images and the solution is exactly two words. Anyone who solved the puzzle could collect an open edition. The smaller the edition, the harder the puzzle was to solve, the bigger the flex of the collectible. 

I led the internal ideation, product roadmap, go to market strategy, social planning, SXSW marketing, QA, and partner management.



Project Delivery
Product Management
GTM Strategy
Digital Marketing
Out of Home Production


URBN Mobile Apps

I spent 7 years at URBN leading the technical program and agile delivery for all Urban Outfitters, Anthropologie, and Free People brand customer experiences on iOS and Android mobile applications. I ensured quality and timely delivery across all work streams in partnership with URBN Engineering and brand partners.

At first I collaborated with product, design, engineering and the brands to iteratively ship incremental enhancments and performance improvements every two weeks. Later I managed much larger enterprise initiatives that spanned multiple months and teams to deliver.

All three of the apps are dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. I implemented reward programs, wishlists, end to end cart and checkout experiences, account management tools, review features, search and navigation capabilities and so much more.



Program Management
Project Management
Product Management
Agile Software Development

Johnson & Johnson 7 Minute Workout App

With more than 3 million downloads, The Johnson & Johnson Official 7 Minute Workout® App is the fast, simple, science-based way to work out anywhere, anytime.

I partnered with the product owner, designers and developers to work through the early stages of the product working from strategy and feature definition into information architecture, prototyping, copywriting, engineering, testing and iterating.

Managed exercise video shoots and resourcing for all promotional and marketing materials.

I implemented, educated and evangelized agile methodologies to improve the teams delivery.


Project Management
User Interviews
Prototype Testing
Agile Software Development
Video Production
Web Development