Anthony Prusich

Any of this sound like you?

Working on bleeding edge technology in a constantly evolving industry dealing with never ending ambiguity?

Have a fully remote global team who all have different personalities, skills and styles?

Trying to ship quality digital products and experiences under these circumstances?

My creativity is best expressed in creating order and optimizing efficiency in this space. I'm highly adaptable, transparent and collaborative.

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[ Ledger ] Market

[ Ledger ] Market is the most secure platform for artists and brands to release NFTs. I ensured we delivered the best experience for holders, artists, brand and the overall Web3 community. We started by creating a dynamic visual identity centered around a generative typeface that regnerates with every new block on the Ethereum chain.

I led the full product life cycle of the minting platform including the front-end, smart contract, metadata, clear signing, alllowlist and analytics in collaboration with the design and engineering team.

I also led the go to market plan, which included a design system for social and motion templates to guide experiential and out of home campaign elements including a times squre billboard.

Ledger Market was announced at Ledger Op3n at NFT NYC in June 2022 and the genesis mint sold out in 24 hours, with the collection trending #1 on OpenSea generating 3,000 ETH ($4.3M USD) from the primary sale.

Project Management
Product Management
Technology Integration
GTM Production
Client Communications