Look Again
Look Again was an internal product we developed to signal to the web3 space. It was a daily puzzle and art project. The game is a 24 hour daily on-chain visual puzzle that tests user’s cultural fluency in art and internet culture.
Every 24 hours a new puzzle is published where anyone can try to guess the solution. Puzzles are made up of exactly two images and the solution is exactly two words. Anyone who solved the puzzle could collect an open edition. The smaller the edition, the harder the puzzle was to solve, the bigger the flex of the collectible.
I led the internal ideation, product roadmap, go to market strategy, social planning, SXSW marketing, QA, and partner management.
Project Delivery
Product Management
GTM Strategy
Digital Marketing
Out of Home Production